Follow-Up Message Templates
Ready-to-use SMS and email templates for garage follow-ups: thank-you messages, review requests, MOT reminders and service prompts.
Last updated 6 July 2026 · 5 min read
Part of our guide to Customer Retention
Post-service thank-you (SMS)
"Hi [Name], thanks for visiting [Garage Name] today. We hope you're happy with the work on your [Make Model]. Any questions, reply to this message or call us on [Number]."
Review request (SMS or email, day 3)
"Hi [Name], we hope your [Make Model] is running well after its [Service/MOT] on [Date]. If you have a moment, a Google review helps other drivers find us: [Review Link]. Thank you: [Garage Name]."
MOT reminder (4 weeks before expiry)
"Hi [Name], your [Registration] MOT is due on [Date]. Book your test with [Garage Name] here: [Booking Link]. We look forward to seeing you. [Garage Name]"
MOT reminder follow-up (2 weeks before)
"Reminder: your [Registration] MOT expires on [Date]. Slots are filling up: book now: [Booking Link]. [Garage Name]"
Service due reminder
"Hi [Name], your [Make Model] is due for its [Interim/Full] service this month based on your last visit on [Date]. Book online: [Booking Link]. [Garage Name]"
Seasonal check (winter example)
"Hi [Name], winter is coming. We are offering free battery and tyre checks at [Garage Name] this month. Book a slot: [Booking Link]. Stay safe on the roads. [Garage Name]"
Making templates work at scale
Copying and pasting these for every customer does not scale. AskMike Customer Reminders sends confirmations, MOT reminders and follow-ups automatically with your branding. Timing guidance is in MOT reminder best practices and service reminder strategies. See the customer retention guide for the full follow-up cycle.
Frequently asked questions
- Can I copy these templates exactly?
- Yes. Replace the placeholders (garage name, registration, dates and booking link) with your details. Adjust the tone to match how your team speaks to customers.
- How soon after a service should I send a thank-you?
- Within 24 hours of collection. Satisfaction is highest immediately after handover. Leave the review request until day three so the customer has driven the car.
Related guides
Customer Retention
A practical guide to keeping garage customers coming back: reminders, follow-ups, loyalty and the systems that stop one-off visitors drifting to competitors.
MOT Reminder Best Practices
When and how to send MOT reminders that bring customers back: timing, channels, booking links and what top independents do differently.
Service Reminder Strategies
How to remind garage customers when their service is due: timing, channels, intervals and messages that convert without annoying people.
Increasing Repeat Business
Proven tactics to turn one-off garage customers into regulars: reminders, bundling, handover quality and making the next booking effortless.
Customer Loyalty Ideas
Practical loyalty ideas for independent garages that do not require a points card: referrals, seasonal offers, service history and personal touches.
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